Legal

Privacy Policy

This policy explains what personal information Aisle Match collects, how we use it, who we share it with, and the rights you have over it. We've tried to write it in plain English rather than dense legal language, wherever the law allows.

Last updated: 30 June 2026 Entity: Aisle Match Pty Ltd ACN: 698 528 559
01

Who we are

Aisle Match Pty Ltd (ACN 698 528 559) ("Aisle Match", "we", "us", "our") operates the Aisle Match mobile application and website (together, the "Platform"), a swipe-based wedding vendor discovery service connecting couples planning a wedding with wedding vendors across Australia.

We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) contained in that Act. This policy describes how we handle personal information in accordance with those obligations.

This policy applies to everyone who uses the Platform, including couples, wedding vendors, and visitors to our website who are not yet registered users.

02

What we collect

We only collect personal information that is reasonably necessary for our functions and activities. What we collect depends on how you use the Platform.

If you're a couple
  • Identity and contact details — names, email address, phone number
  • Wedding details — wedding date, location/state, budget range, wedding style preferences
  • Planning data — guest lists, RSVP responses, dietary requirements, seating arrangements, budget tracking entries, checklist progress
  • Swipe and match activity — vendor categories browsed, vendors swiped right or left on, matches made
  • Communications — messages sent to vendors through in-app messaging, contact form submissions
If you're a vendor
  • Business details — business name, contact name, email, phone number, category, state/service area, years in business, website or Instagram handle
  • Profile content — photos, video portfolio content, business bio, personality tags, packages and pricing you choose to display
  • Booking and availability data — availability calendar entries, booking status, Calendly integration data where connected
  • Payment and subscription details — processed by our payment provider, Stripe (see Section 4)
  • Performance data — profile views, swipe rates, match rate and other analytics shown on your vendor dashboard
For everyone
  • Device and usage information — device type, operating system, app version, general usage patterns, and similar technical data needed to operate and improve the Platform
  • Communications with us — any information you provide through our contact form, email, or waitlist sign-up, including your name, email and the content of your message

We do not knowingly collect sensitive information (as defined under the Privacy Act, such as health, sexual orientation, or religious belief) except where you voluntarily provide it, for example through optional profile fields such as dietary requirements for guests or accessibility needs, and only for the purpose of facilitating your wedding planning.

03

How we use it

We use personal information to:

  • Create and manage your account, and verify your identity
  • Operate the core matching functionality — showing couples relevant vendors and vice versa, based on style, budget, location and preferences
  • Enable in-app messaging between matched couples and vendors
  • Provide planning tools, including the budget tracker, guest list, seating planner and checklist
  • Process vendor subscription payments once payment functionality is live, via Stripe
  • Send transactional emails, such as waitlist confirmations, match notifications, and booking-related communications
  • Send push notifications for time-sensitive updates, such as new matches or messages, once this functionality is live
  • Respond to enquiries submitted through our contact form
  • Maintain the security, integrity and proper functioning of the Platform, including detecting and preventing fraud or misuse
  • Comply with our legal obligations, including under the Privacy Act and, once payments are live, financial record-keeping requirements
  • Improve the Platform, including through aggregated, de-identified analysis of how features are used

We do not use your personal information for automated decision-making that produces legal or similarly significant effects on you. Our matching algorithm surfaces relevant results based on your stated preferences, it does not make binding decisions on your behalf.

04

Third parties we work with

We use a small number of trusted third-party service providers to operate the Platform. We do not sell, rent or trade your personal information to any third party for marketing purposes.

ProviderPurposeData involved
Supabase Database, authentication and file storage All account and platform data
Cloudinary Hosting of photos and video content Profile photos, portfolio media
Resend Sending transactional emails Name, email address, message content
Stripe Payment processing (vendor subscriptions, planned) Payment details, billing information

Each of these providers is contractually bound to handle data securely and only for the purposes we direct. We choose providers with strong security and privacy practices, but we encourage you to review their own privacy policies for full detail on how they process data on our behalf.

We may also disclose personal information where required by law, to protect our rights or the safety of our users, or in connection with a business transaction such as a merger, acquisition or sale of assets, in which case we would take reasonable steps to ensure the receiving party agrees to handle your information consistently with this policy.

05

Overseas disclosure

Some of the third-party providers listed above store or process data on servers located outside Australia, including in the United States. This means your personal information may be transferred to, and held in, jurisdictions other than Australia.

What this means under Australian law
Under Australian Privacy Principle 8, we take reasonable steps to ensure that any overseas recipient of your personal information does not breach the APPs. We select providers with robust security certifications and contractual data protection commitments, and we remain accountable for your personal information even where it is processed overseas.

By using the Platform, you consent to this overseas storage and processing as a necessary part of how the service is delivered. If you have concerns about overseas data transfer, please contact us using the details in Section 13.

06

How we protect your data

We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure, including:

  • Encryption of data in transit and at rest, via our infrastructure providers
  • Row-level security and access controls restricting who can view or modify data, limited to what's necessary for each function
  • Restricted administrative access, limited to authorised personnel
  • Secure authentication for all user accounts

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme under the Privacy Act.

07

How long we keep your data

We retain personal information for as long as reasonably necessary to fulfil the purposes outlined in this policy, including ongoing legal, accounting or reporting requirements.

  • Active account data is retained for as long as your account remains active
  • If you delete your account, we will delete or de-identify your personal information within a reasonable period, except where retention is required by law, such as financial records relating to vendor subscription payments
  • Waitlist and contact form submissions are retained until the purpose for collecting them has been fulfilled, or until you ask us to delete them
08

Your rights

Under the Privacy Act, you have the right to:

  • Access the personal information we hold about you
  • Correct any information that is inaccurate, out of date, incomplete or misleading
  • Ask us to delete your personal information, subject to our legal retention obligations
  • Withdraw consent to certain uses of your data, such as marketing communications
  • Lodge a complaint if you believe we have mishandled your personal information (see Section 12)

To exercise any of these rights, contact us using the details in Section 13. We will respond within a reasonable timeframe and will not charge a fee for a reasonable access or correction request.

09

Cookies and similar technologies

Our website may use cookies and similar technologies to remember your preferences, understand how visitors use our site, and improve your experience. You can control or disable cookies through your browser settings, though some parts of the website may not function as intended if you do so.

Within the mobile app, we do not use cookies, but may use comparable device identifiers for analytics and to maintain your logged-in session.

10

Children's privacy

Aisle Match is intended for use by adults planning a wedding, or operating a wedding-related business. The Platform is not directed at, and we do not knowingly collect personal information from, anyone under the age of 18. If we become aware that we have inadvertently collected personal information from a minor, we will take reasonable steps to delete it.

11

Changes to this policy

We may update this policy from time to time to reflect changes in our practices, the Platform's functionality, or legal requirements. Material changes will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Platform after changes take effect constitutes acceptance of the updated policy.

12

Complaints

If you believe we have breached the Privacy Act or mishandled your personal information, please contact us first using the details below so we can investigate and resolve the matter directly.

If you're not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

13

Contact us

For any questions about this policy, or to exercise your privacy rights, you can reach us at:

Aisle Match Pty Ltd
ACN 698 528 559
Email: hello@aislematch.com.au
Or via our contact form