"Wedding planning is incredibly fragmented. Couples spend hours jumping between Instagram, Facebook groups and spreadsheets just trying to work out who's actually right for them."
Right now, finding a wedding vendor means jumping between Instagram, Facebook groups, outdated directories, spreadsheets, TikTok recommendations and word of mouth, just to work out who's legitimate, available, within budget and actually the right fit. It's completely overwhelming, especially during a cost of living crisis where couples still want to get married but aren't sure how, or where, to prioritise their funds.
At the same time, genuinely talented vendors get lost in oversaturated directories where the businesses with the biggest advertising budgets get seen first. That's rarely the same thing as the best fit for the couple.
There's a quieter problem too. Most wedding vendors are sole traders who work alone, then get placed into a team on the day with people they may never have worked with before. The biggest friction point for vendors is running off the same timeline and communicating with each other. The biggest friction point for couples is saying the same thing ten times to ten different people.
Aisle Match is built to fix both sides of that at once: a platform that combines the ease of modern matchmaking with practical wedding planning tools, so couples find vendors who genuinely align with them, and vendors find a team they can actually work well with.
